Tourism Ministry backs Jazz Gunung to boost mountain destinations

The Indonesian Ministry of Tourism is actively endorsing the upcoming BRI Jazz Gunung Series 2026 as a key initiative to promote the nation's highland tourism. By integrating high-quality musical performances with scenic mountain landscapes, officials aim to draw both domestic and international visitors to lesser-known elevated regions. This collaboration is expected to stimulate local economies by increasing foot traffic and hospitality demand in these secluded areas. Organizers believe that the unique fusion of nature and jazz will create a sustainable model for regional destination branding. The ministry plans to leverage this event to highlight the cultural and environmental appeal of Indonesia's mountainous terrain to a wider audience.

This initiative represents a strategic effort to diversify Indonesia's tourism sector by shifting focus toward scenic, nature-based cultural events in highland regions.