News24 | So, you think you want to be a CEO? | Letting go was Yuppiechef founder’s toughest test

Andrew Smith and Shane Dryden built Yuppiechef from a lounge-floor startup into one of South Africa’s most recognisable online brands – then had to confront the hardest truth in founder psychology: the skills that build a business are rarely the ones that scale it.

A self-confessed people-pleaser who struggled to delegate control, Smith’s real leadership test wasn’t the funding rounds or the growth – it was learning to get out of his own way.

This is a conversation about the gap between building something and running something, and why the exit cheque is sometimes the most honest feedback a founder ever gets.

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