Бизнес, медиа и креатив: в Душанбе прошел второй митап IMPACT Creative Night
Проблема дал еко не всегда в бюджетах или нехватке идей. Чаще всего всё упирается в коммуникацию. К такому выводу пришли участники встречи IMPACT Creative Night 2, которая объединила главных игроков медиа- и бизнес-среды. Как научить заказчика видеть в креативе инвестицию, а не пустую трату денег? И о чем чаще всего спорят агентства и бренды? Атмосфера, жаркие дискуссии и главные инсайты вечера — смотрите в репортаже нашей дежурной по городу. IMPACT Creative Night – уже второ
The second IMPACT Creative Night meetup took place in Dushanbe, bringing together key figures from the media and business sectors. Discussions centered on improving communication between clients and creative agencies, addressing the common issue that budget or idea shortages are often less of a problem than ineffective collaboration. Participants explored how to reframe creative work as an investment rather than an expense and debated frequent points of contention between agencies and brands. This event is part of a series leading up to the main IMPACT Forum, organized annually by Asia-Plus. The meetup was sponsored by the International Bank of Tajikistan (IBT) with support from the European Union Representation and Khumo Bank.
The event highlights ongoing efforts to foster better collaboration and understanding between the creative and business communities in Tajikistan, aiming to improve the effectiveness of marketing and media initiatives.
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