Ruto pitches Kenya to EU investors

President William Ruto is actively engaging European investors, aiming to strengthen Kenya's trade relationship with the European Union. A key objective of his outreach is to secure continued duty-free and quota-free market access for vital Kenyan exports. This includes popular products such as tea, coffee, and cut flowers, which are significant contributors to the Kenyan economy.

This initiative is crucial for maintaining and potentially expanding Kenya's export revenue streams and supporting its agricultural sector.