Apple delays AI-powered Siri in EU and China over regulatory hurdles
Apple said its redesigned AI-powered Siri will not be available in the EU or mainland China for now due to regulatory requirements. Unveiled on Tuesday, the upgraded Siri can answer questions using information from users’ screens, messages, emails, and photos. An English-language beta will launch later this year after an initial developer preview. Apple has previously criticized parts of the EU’s Digital Markets Act (DMA), which requires support for alternative payment system
Apple has announced that its newly enhanced, AI-driven Siri will not be launched in the European Union or mainland China at this time. The upgraded Siri, capable of accessing on-screen information, messages, emails, and photos to answer user queries, was revealed earlier this week. While an English beta is planned for later this year, regulatory compliance issues in these specific markets are preventing its immediate rollout.
This delay stems from Apple's concerns regarding regulations like the EU's Digital Markets Act, which mandates support for alternative payment systems and third-party app stores. Despite Apple's objections, the European Commission has maintained its stance on the DMA, compelling Apple to adapt its services for EU users.
The delay highlights the significant impact of evolving digital regulations on major technology companies' product launches and global market strategies.
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