대형마트 초가성비 경쟁…980원 숙주·690원 순두부·1000원 커피 내놔

Major hypermarkets in South Korea are engaging in intense price competition, introducing ultra-low-cost products to attract consumers. Offerings include bean sprouts for 980 won, soft tofu for 690 won, and coffee for 1,000 won. This strategy aims to draw shoppers back to physical stores amidst a challenging economic environment and rising inflation.

This trend reflects the current economic pressures on consumers and the strategies retailers are employing to maintain sales and market share.