Asics will spin off trendy shoe brand Onitsuka Tiger
Asics said that transitioning the 77-year-old brand to a more independent operating structure would enable faster decision-making.
Japanese athletic footwear company Asics has announced plans to spin off its popular lifestyle brand, Onitsuka Tiger. The 77-year-old brand will operate with a more independent structure following the separation. This move is intended to streamline operations and allow for quicker decision-making processes within the Onitsuka Tiger brand.
This strategic shift aims to enhance the agility and responsiveness of the trendy Onitsuka Tiger brand in the fast-paced fashion market.
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