82pc Pakistanis use AI shopping, finds Visa study

🤖 Yapay Zekâ 📰 Dawn (PK) 🕐 3 saat önce
82pc Pakistanis use AI shopping, finds Visa study

KARACHI: While embracing artificial intelligence as part of their shopping journeys, 82 per cent in Pakistan have used AI tools to assist with shopping, including comparing prices (56pc), finding gift ideas (47pc), and checking reviews or product ratings (53pc). Around 93pc feel new technologies, including AI-powered tools, are making online shopping faster and easier than before. AI is also influencing discovery, with 55pc typically discovering new brands or retailers while

A recent Visa study reveals that a significant majority of Pakistanis, 82 percent, are utilizing artificial intelligence tools to enhance their online shopping experiences. These AI applications are commonly used for comparing prices, finding gift ideas, and checking product reviews. The research also indicates that 93 percent of consumers believe new technologies, including AI, are making online shopping more efficient and user-friendly. While AI is proving instrumental in discovering new brands and retailers, consumers express reservations about entrusting AI with transaction completion, with only 42 percent willing to let AI agents finalize purchases.

The findings highlight a growing consumer adoption of AI in e-commerce while underscoring the critical need for building trust in AI-driven financial transactions and fraud prevention.

#artificial intelligence#market#research#study#discovery

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