AI 가짜 의사로 ‘노화 방지’ 과대 광고…식약처, 유통업체 검찰 송치

The Ministry of Food and Drug Safety (MFDS) has referred a distributor to the prosecution for allegedly making exaggerated claims about anti-aging products. The distributor is accused of using an AI-generated doctor persona to promote these products, falsely suggesting they have scientifically proven anti-aging effects. This AI doctor was presented as a medical professional to mislead consumers into believing in the efficacy of the advertised goods. The MFDS is cracking down on such deceptive marketing practices that exploit consumer desire for anti-aging solutions. The investigation aims to ensure fair trade and protect consumers from misleading advertisements.

This case highlights the growing concern over the use of AI in deceptive marketing practices, particularly in health and wellness sectors, potentially harming consumers and eroding trust in legitimate products.