Price comparison finally came for fashion — and Cyprus is paying attention
Cypriots can compare milk prices across supermarkets in seconds. Yet until recently, finding the cheapest pair of Geox in a dozen online stores meant opening a dozen browser tabs. That gap is closing — and the numbers suggest it was overdue. When the government launched e-Kalathi last year, it was treated as something between a public service and a political talking point. A state-backed app that lets consumers compare prices on everyday groceries — eggs, pasta, cleaning prod
Cyprus has emerged as the European leader in online fashion purchases, with 85% of its shoppers buying clothes, shoes, and accessories online, according to a 2024 Eurostat report. This figure significantly surpasses other EU nations, highlighting a rapid shift in consumer behavior. The trend is further underscored by data showing the proportion of Cypriots buying fashion online nearly tripled between 2020 and 2024, rising from approximately 20% to over 51%. This surge indicates a growing preference for digital retail in the fashion sector within the country. Notably, a state-backed app for comparing grocery prices, e-Kalathi, was launched last year, suggesting a broader governmental and public interest in price transparency tools.
The significant uptake of online fashion shopping in Cyprus, coupled with the introduction of price comparison tools, indicates a growing demand for greater consumer transparency and potentially lower prices in a previously less digitized retail sector.
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