Valve Stops Selling Physical Steam Gift Cards Amid Scam Concerns
After over a decade, Steam will no longer sell physical gift cards in stores. In a support page spotted earlier by Windows Central , Valve says it will no longer restock its gift cards once they run out, citing scammers who "continue to have an impact on Steam customers and other unsuspecting individuals." In its post, Valve links to a Federal Trade Commission article outlining how gift card scammers attempt to convince victims to buy a gift card at a store and give them the
Valve, the company behind the popular Steam gaming platform, is discontinuing the sale of physical gift cards in retail stores. The company announced that existing stock will not be replenished, a decision driven by ongoing issues with scammers. These bad actors have been exploiting gift cards to defraud Steam users and others.
Valve has been actively combating these scams through collaboration with law enforcement and by adding warnings to the cards themselves. However, the persistent nature of these fraudulent activities has led to this broader measure of removing physical cards from circulation.
This move aims to protect consumers from gift card-related scams that have become increasingly prevalent.
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