Our View: A World Cup built for revenue, not football
The 23 rd World Cup kicks off today with one of the host nations, Mexico meeting South Africa. This will be the first time there will be three host nations – Canada and USA are the other two – the only other time the tournament was shared being in 2002, between South Korea and Japan. This is not the only ‘first’ of the 23 rd World Cup. A record 48 countries will take part, which means a record of 104 matches will be played over the longest period ever – 39 days. The previous
The 2026 FIFA World Cup is set to begin with an expanded format, featuring 48 teams and 104 matches spread over 39 days across three host nations: Canada, Mexico, and the USA. This marks a significant increase from previous tournaments, which had 32 teams and fewer games. The expansion is driven by FIFA President Gianni Infantino's agenda, with a stated goal of generating record revenue.
The expansion prioritizes financial gain over sporting quality, potentially diminishing the appeal of the world's most popular sporting event for fans.
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