Olympic Champion Nazirov on Youth and Digital Sports at SPIEF
Дилшод Назаров олимпийский чемпион и заместитель президента Национального олимпийского комитета Таджикистана 6 июня выступил на Петербургском международном экономическом форуме на спортивной панельной сессии на тему «Интересы молодого поколения в условиях цифровых технологий и новых форм коммуникации». В телефонном разговоре с «Азия-Плюс» он поделился основными тезисами своего выступления. По его словам сегодня перед олимпийским движением стоит важная задача — сделать спорт б
Olympic champion and Tajik National Olympic Committee Vice President Dilshod Nazarov spoke at the St. Petersburg International Economic Forum about the need to make sports more appealing to younger generations. He highlighted that today's youth are drawn to dynamic, visually engaging content and are increasingly immersed in digital environments. Nazarov emphasized that the Olympic movement must adapt by integrating interactive and gamified elements into sports to capture the interest of a generation raised with smartphones.
He pointed to the growing popularity of sports like esports, breaking, and dance, as well as the inclusion of new disciplines in upcoming Olympic Games, as evidence of evolving sporting trends. Nazarov also shared that Tajikistan is actively investing in sports infrastructure, with thousands of new sports grounds being built to encourage youth participation.
The insights are crucial for sports organizations and the Olympic movement to remain relevant and engaging for future generations in an increasingly digital world.
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