Gene-Edited Milk: Consumer Acceptance Higher Than Expected
Getty Images As temperatures rise, New Zealand’s dairy farmers face a growing challenge: keeping cows cool enough to remain productive. Heat stress can reduce milk production , harm animals and lower the environmental efficiency of dairy farming. For an economy so heavily reliant on dairy exports, the stakes are significant. Over recent years, scientists have been exploring whether gene editing can deliver dairy cattle better able to cope with warmer temperatures, while produ
New research from New Zealand indicates that consumers might be more receptive to gene-edited milk than previously assumed. A study surveying nearly 1,100 individuals explored their purchasing decisions when presented with various milk options, including conventional, organic, and gene-edited varieties. While traditional milk remained the most preferred, resistance to gene-edited products was not insurmountable.
Understanding consumer attitudes towards gene-edited foods is crucial for the future of agricultural innovation and its potential to address challenges like climate change and food security.
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