POP MART's LABUBU Appears at 2026 FIFA World Cup Opening
In the early hours of the morning, the opening ceremony of the 2026 FIFA World Cup was held at the iconic Azteca Stadium in Mexico City, captivating hundreds of millions of viewers around the globe. Yet in China, the most talked-about starter of the night was not a player from any national team—it was LABUBU, the original designer toy IP from China. Created by POP MART’s signed artist Kasing Lung, LABUBU appeared on stage in the form of two giant mascots. One wore Argentina’s
The 2026 FIFA World Cup opening ceremony at Mexico City's Azteca Stadium featured a notable appearance by LABUBU, a popular designer toy IP from China created by artist Kasing Lung for POP MART. Two large LABUBU mascots, one representing Argentina and the other Mexico, were present on the field during the event. This marked the first time a Chinese original IP has been featured in a FIFA World Cup opening ceremony since the tournament began in 1930. The appearance generated significant buzz on Chinese social media platforms, with related hashtags trending. Following the ceremony, POP MART launched a global collaboration collection featuring LABUBU and FIFA World Cup themes, which reportedly sold out online on its first day. The event underscores FIFA's aim to engage with Asian audiences, particularly younger consumers in China, and highlights the expanding global influence of Chinese creative brands.
LABUBU's prominent role at the World Cup opening ceremony signifies the growing international recognition and market penetration of Chinese original intellectual property and creative industries.
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