Nothing CEO: Phone Prices Will Continue to Rise
Nothing Phone 4A Pro | Photo: Dominic Preston / The Verge If you're thinking about upgrading your phone, "the best time was yesterday," according to Nothing CEO and co-founder Carl Pei, echoing a message we heard during MWC . As Android Authority reports, Pei said in a post on X that the RAM shortage has already impacted Nothing's less expensive mid-range phone : "For Phone 4A , memory costs doubled between when we decided to build the device and when it launched. They've dou
Carl Pei, CEO of Nothing, has stated that smartphone prices are expected to increase significantly. He cited the rising cost of RAM as a primary driver, noting that memory expenses for their mid-range Phone 4A doubled twice between the device's conception and launch. Pei warned that RAM can now constitute over half the cost of a new phone. This trend suggests that consumers may face higher prices for future smartphone upgrades. The company is the latest in the industry to voice concerns about escalating component costs.
This indicates a potential shift in the smartphone market towards higher price points for consumers.
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