China missed World Cup; its brands didn't
Inside a sprawling broadcast hub in Dallas, thousands of devices supplied by Lenovo are helping Fifa manage and distribute content from stadiums across the United States, Canada and Mexico, forming part of the technological backbone of the largest World Cup ever staged. The central role played by the Chinese-founded technology company highlights a reality often obscured by geopolitical tensions between Washington and Beijing: while US policymakers have increasingly scrutinise
Despite China's national football team failing to qualify for the World Cup, Chinese brands are playing a significant role in the tournament's technological infrastructure. Lenovo, a company founded in China, is providing essential technology for managing and distributing content from stadiums across the US, Canada, and Mexico. This highlights the substantial presence of Chinese technology in global events, often overlooked due to geopolitical tensions. The World Cup's extensive technological backbone relies heavily on these contributions. This situation underscores the global reach of Chinese tech companies.
This story highlights the significant technological contribution of Chinese brands to the World Cup, despite the national team's absence.
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