Times Square fans watch World Cup from aquarium
I tifosi Austin e Kevin pagati 50mila dollari per vedere 104 gare dal salotto trasparente di Fox mentre intorno scorre la follia
Two fans, Austin and Kevin, were paid $50,000 to watch 104 World Cup races from a transparent aquarium located in Times Square. The stunt involved them being in a glass enclosure while the bustling city life and fan reactions unfolded around them. This unique viewing experience was part of a promotion by Fox. The fans endured the spectacle for the duration of the races.
This illustrates an unusual and attention-grabbing marketing strategy used to promote a major sporting event.
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