Hollywood's Generative AI Future Beyond Basic Models
Concept art from Dear Upstairs Neighbors that used to train custom builds of Google’s Veo and Imagen models. | Image: Google DeepMind For all the noise that's been made about how generative AI is poised to revolutionize the filmmaking industry, there haven't really been any projects created with the technology that felt like the sort of entertainment people would pay to see. Most AI firms' video models are still only capable of churning out short bursts of visually inconsiste
The current landscape of generative AI in filmmaking is characterized by limitations, with most models producing short, inconsistent video clips rather than compelling content. Despite significant investment and partnerships between Hollywood studios and AI firms, projects utilizing these technologies have yet to yield commercially viable entertainment. Many AI companies' video generation tools are still in early stages, struggling with visual coherence and narrative potential. Furthermore, some high-profile collaborations have dissolved, suggesting a potential unreliability in the technology emerging from Silicon Valley. The focus for impactful AI in film may need to shift towards custom-built models rather than relying on generic, off-the-shelf solutions.
This piece suggests that the true potential of AI in filmmaking lies in specialized applications, not generic tools.
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