JRMPA 2026 in Thiès: Experts Discuss African SME Model
L’Université Iba Der Thiam de Thiès (UIDT) a abrité, les 11 et 12 juin 2026, la 5ᵉ édition des Journées de Recherche Marketing sur les pays d’Afrique (JRMPA). Placée sous le thème « Produits locaux et consommation locale : quel modèle de marketing pour les PME et TPE d’Afrique ? », la rencontre a réuni […]
The Iba Der Thiam University of Thiès hosted the 5th edition of the Marketing Research Days for African Countries (JRMPA) on June 11-12, 2026. The event focused on the theme "Local Products and Local Consumption: What Marketing Model for African SMEs and VSEs?". Researchers and experts gathered to deliberate on strategies for small and medium-sized enterprises in Africa. The discussions aimed to identify effective marketing approaches tailored to local contexts. The conference sought to foster growth and sustainability for African businesses. Participants explored innovative solutions for product development and market penetration. The JRMPA serves as a key platform for academic and professional exchange in the region.
This event is significant as it brings together experts to address the crucial challenges and opportunities for African small and medium-sized enterprises in their local markets.
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