AI's Synthetic Prose: A New Human Flich
My book SuperSkills: The Seven Human Skills for the Age of AI is out 3 July 2026. Pre-order at superskillsbook.com or on Amazon I work with organisations and leadership teams on SuperSkills, human capability, and AI-era decision-making through speeches, workshops, keynotes and advisory work. In person or virtual. UK, Europe, global. → Book a discovery call | → Explore: thesuperskills.com Friends, Last week I stood in the curtained pre-area at a conference at the Excel in Lond
The author describes an experience receiving a LinkedIn message praising a talk he had not yet given, highlighting the growing ability to detect AI-generated content. This synthetic communication, while fluent and seemingly polite, lacks genuine substance, akin to a smooth but hollow sales pitch. This phenomenon has led to a collective human "flinch" or intuitive sense that something is not quite right with such messages. The author argues that we have become "connoisseurs of absence," adept at recognizing the emptiness behind perfectly crafted but soulless text. He suggests that the impact of AI on our reading comprehension and our ability to discern authenticity is a more immediate concern than its effect on writing itself. The prevalence of such hollow content, from marketing copy to newsletters, demonstrates this shift in our perception.
This piece matters because it addresses the subtle but pervasive impact of AI on human communication and our ability to trust digital interactions.
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