Oranje WK shirt: Amsterdam brand's identity
Tijdens het WK warmt het Nederlands elftal zich op in een shirt dat is ontworpen door het Amsterdamse streetwearmerk Patta, in samenwerking met Nike en de KNVB. Vincent van de Waal, creatief-directeur van Patta, noemt het belletje dat hij zo'n twee jaar geleden van Nike kreeg "een grote eer". De vraag van het Amerikaanse sportmerk was volgens Van de Waal even simpel als veelomvattend: ontwerp een shirt voor het Nederlands elftal dat gedragen kan worden in de VS, Mexico en Can
The Dutch national football team will wear a special warm-up shirt for the World Cup, designed by Amsterdam-based streetwear brand Patta in collaboration with Nike and the KNVB. Patta's creative director, Vincent van de Waal, described receiving the request from Nike two years ago as a great honor. The brief was to design a shirt suitable for use in the US, Mexico, and Canada, with creative freedom given to Patta. This collaboration highlights Nike's strategy to strengthen its connection with street culture, leveraging Patta's influence in subcultures. Patta, founded by Edson Sabajo and Guillaume Schmidt in the 1990s, initially gained prominence by sourcing rare sneakers from New York for the Amsterdam market, eventually growing into a successful fashion brand.
This collaboration signifies a cultural fusion between a major sports brand and a prominent streetwear label, reflecting evolving trends in sports apparel and brand marketing.
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