피파, 광고 시간 늘려 더 벌어 어디에 쓸까

The Korea Football Association (KFA) is considering extending commercial breaks during football matches. Currently, there are three-minute breaks for 'hydration' in both halves of a game. The KFA is exploring whether to increase these advertising periods. The primary question is how the additional revenue generated from these extended breaks would be utilized. This decision is expected to impact broadcasting rights and sponsorship deals. The association aims to reinvest any increased earnings into the development of Korean football. Further discussions are planned to finalize the details of this proposal.

This decision could significantly alter the viewing experience of football matches and impact the financial strategies of the KFA.