More Latvian firms leverage social media
In 2025, 63.6% of enterprises in the EU with 10 or more employees used any type of social media, up from 61.1% in 2023, according to fresh Eurostat figures.
A growing number of Latvian companies are utilizing social media platforms for their operations. Data from Eurostat shows an increase in the use of social media among businesses. The percentage of enterprises with 10 or more employees using social media rose between 2023 and 2025. This trend reflects a broader shift in how businesses engage with audiences. Social media is becoming a key tool for communication and marketing. The data highlights the importance of digital presence in modern business strategies. Companies are adapting to new ways of reaching customers. This shift may influence future business practices in the region.
Understanding social media usage trends helps in assessing digital transformation in the business sector.
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