EA introduces ad platform for 120M monthly players
Electronic Arts has launched EA Advertising, a platform that lets brands buy dynamic, real-time ad placements inside the company’s sports games. The system delivers ads through stadium signage, digital ad boards, scoreboards, and broadcast-style overlays across titles including Madden NFL, EA SPORTS FC, and EA SPORTS College Football. EA says its games reached more than […] This story continues at The Next Web
Electronic Arts has introduced EA Advertising, a platform enabling brands to place real-time ads within its games. The system uses stadium signage, digital boards, and overlays in titles like Madden NFL and EA SPORTS FC. The platform is built on a proprietary ad server and SDK for the Frostbite engine. It offers privacy-safe targeting and campaign verification through Integral Ad Science. Major brands like Visa, Red Bull, and Mountain Dew have already partnered with EA. The platform allows for immersive experiences, including in-game challenges and branded content. EA claims to have over 120 million monthly players, though the figure is unverified. The ad platform launch coincides with EA's pending $55 billion acquisition by a Saudi-led consortium. This move highlights EA's strategy to expand revenue streams through in-game advertising.
This development marks a significant shift in how EA monetizes its games through targeted in-game advertising.
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