Fox’s $22B Roku acquisition aims to expand its reach into smart TVs, advertising
Fox Corporation has agreed to buy Roku Inc. for $160 per share, an approximate enterprise value of $22 billion, the firms announced today. The acquisition would unite Fox’s broadcast channels, including Fox, Fox News, Fox Business, and FS1, as well as its streaming businesses, including Tubi, a free ad-supported streaming television (FAST) platform that Fox bought in 2020, with Roku’s own FAST service, The Roku Channel, and Roku’s streaming hardware business, including its st
Fox Corporation has reached an agreement to acquire Roku Inc. for $160 per share, valuing the company at around $22 billion. This deal would combine Fox's broadcast channels and streaming services with Roku's platform and hardware. Roku's main revenue comes from its operating system and advertising, not its hardware sales. In the quarter ending March 31, 2026, Roku's advertising and subscription services generated $584.1 million in gross profit. The company became profitable in 2021 due to the pandemic but only returned to annual profitability in 2025. The acquisition is expected to enhance Fox's presence in the smart TV and advertising markets. Roku serves 100 million households through its platform.
This acquisition strengthens Fox's position in the evolving media and advertising landscape.
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