Young Australians Redefine News Engagement
Young audiences are engaging with news in growing numbers, and for the first time, Australians under the age of 35 report greater interest in politics than older generations. The Digital News Report: Australia , a longitudinal study that has been tracking news consumption for more than a decade, shows a shift in how younger generations are accessing and making sense of news. However, it is not mainstream media they are turning to. Traditional news sources are being bypassed:
Younger Australians are increasingly engaging with news, showing more political interest than older generations. A long-term study reveals that younger people access news through digital platforms rather than traditional media. Many under 25 have never read a newspaper or listened to radio news. Instead, they discover news on social media and TikTok, with most watching news videos online. This shift changes how news is perceived, who provides it, and why people pay for it. Younger Australians use more news sources and are more likely to pay for news than older generations. They also value news as a social good, often paying to allow others access. They prefer outlets that align with their views, creating personalized media ecosystems. Influencers and creators are becoming significant news sources, especially among younger audiences.
This shift highlights a major transformation in how news is consumed and valued, impacting media strategies and public engagement.
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