Social Media Leads News Consumption, Study Reveals
The report is based on an online survey of nearly 1 lakh people across 48 markets worldwide. The study states that consumption patterns have changed with audiences’ growing disengagement with news
A global survey of almost 100,000 individuals across 48 regions highlights a shift in how people access news. The findings indicate that social media and video platforms are now more frequently used than traditional news sources. The research reflects changing habits as users spend more time on digital platforms. Traditional outlets are seeing a decline in their role as primary news providers. The study emphasizes the evolving relationship between audiences and news content. Users are increasingly turning to online spaces for their information. This trend shows a broader movement toward digital engagement. The data suggests a fundamental change in media consumption behavior.
This shift has significant implications for how news is produced, distributed, and consumed globally.
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