Chinese automakers target global motorsport scene
Billionaire Li Shufu, owner and chairman of Geely Auto, China’s second-largest carmaker, plans to bring the Superbike World Championship (WSBK) to the country, banking on the success of a home-grown motorcycle brand in competition. The move marked Geely’s latest step to sharpen its image as an international marque with advanced technologies and new models, according to analysts. Li and Zhang Xue, owner of ZXMOTO, agreed to jointly promote China’s hosting of the WSBK during th
Chinese car companies are increasingly focusing on motorsport to boost their global presence. Geely Auto, led by billionaire Li Shufu, is working to bring the Superbike World Championship to China. This effort is part of a broader strategy to enhance the brand's international image. Li Shufu and ZXMOTO's Zhang Xue are collaborating on promoting the event. The move highlights the growing influence of Chinese automotive companies. Analysts note this as a key step in positioning Geely as a high-tech global brand. The initiative reflects a trend of Chinese firms expanding into international motorsport arenas.
It shows the rising global ambitions of Chinese carmakers through motorsport engagement.
📌 Kaynak
Bu haber XML kaynağından derlenmiştir. Tamamı için orijinal habere gidin.
Orijinal haberi oku →