Survey: 60% of US Consumers Offended by 'AI' in Brand Messaging

A recent survey conducted by WordPress VIP indicates that a significant majority of US consumers—60%—find the mention of 'AI' in brand messaging to be a deterrent. This finding suggests that despite the growing corporate interest in AI as a referral channel, consumers remain wary of AI-generated interactions. The survey highlights a potential disconnect between business adoption strategies and consumer perception. Many companies view AI search as crucial for driving traffic, yet this data implies that transparency about AI involvement might be counterproductive. The results point to a need for brands to carefully consider how they communicate their use of artificial intelligence to consumers.

This survey reveals a significant consumer skepticism towards AI in marketing, potentially impacting how businesses communicate their use of the technology.