Online Travel Platforms Face Scrutiny Over Irregular Train Ticket Sales Practices
作者 | 王晗玉 编辑 | 张帆 近日，市场监管总局联合中央网信办、国家铁路局，依法约谈携程、同程、去哪儿、飞猪、美团、智行火车票、高铁管家7家旅游出行第三方平台，直指平台在火车票销售领域存在多项不规范经营行为。 具体来看，违规行为包括不当宣传“候补帮抢”及付费选座、不当诱导用户“买长乘短”“买短乘长”，不当收集、使用用户个人信息等问题。后续监管部门将加大监管执法力度。 此次集中约谈，不仅直指OTA平台火车票业务的乱象根源，也揭开了在线旅游行业围绕出行流量展开的深层博弈。 监管收紧的背景下， 传统OTA依赖的流量逻辑正在动摇 ，而铁路官方平台跨界拓展酒旅业务的可能性，也让整个在线出行行业迎来新一轮变数。 抢票“加速包”，OTA的“流量加速包” 每逢各大、小长假，打开OTA平台的火车票页面，“极速抢票”“候补加速”“高成功率帮抢”等标语便铺天盖地，甚至各类“抢票”“加速”链接外溢至社交平台。部分平台还推出阶梯式付费加速服务，以“付费越快、抢票概率越高”为卖点吸引用户付费。 长期以来，各大OTA着力打造“第三方平台抢火车票比12306更快”的用户认知
Seven major online travel platforms, including Ctrip, Tongcheng, and Fliggy, have been summoned by market regulators for alleged irregularities in train ticket sales. The issues cited include misleading 'backup ticket grabbing' services, improper promotion of 'buy long, ride short' or 'buy short, ride long' ticketing strategies, and inappropriate collection and use of user data. Regulators are increasing enforcement to address these practices. The crackdown targets the platforms' reliance on traffic-driven business models, particularly their use of train ticket services as a primary customer acquisition channel. This move could significantly impact the online travel industry's traditional reliance on high-volume, low-margin services to drive traffic to higher-margin offerings like hotel bookings. The official railway platform, 12306, may see increased relevance as a result.
This regulatory action against online travel platforms highlights concerns about consumer protection, data privacy, and fair competition in the online ticketing market.
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