French Gambling Regulator Seeks to Control Surge in Betting Ads During World Cup
Pascal Chèvremont a été nommé, jeudi 18 juin, à la tête de l’Autorité nationale des jeux, alors que les offres de paris en ligne se multiplient pendant la Coupe du monde 2026. Un projet de loi, qui doit être examiné le 29 juin à l’Assemblée nationale, pourrait interdire leur promotion pendant les matchs.
Pascal Chèvremont, newly appointed head of the National Gaming Authority (Autorité nationale des jeux), aims to regulate the increasing number of advertisements from online betting operators. This initiative comes as online betting offers proliferate during the 2026 World Cup. A draft law, scheduled for review in the National Assembly on June 29, may propose prohibiting the promotion of betting services during matches. The move seeks to address concerns about the potential impact of widespread advertising on gambling behavior.
The proposed regulation of betting advertisements during the World Cup reflects concerns about responsible gambling and consumer protection in the face of increased marketing efforts.
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