Japanese beverage maker Asahi to launch Calpis drink in India

Japanese beverage giant Asahi Group announced on Thursday its plan to introduce its popular Calpis fermented milk-based drink to the Indian market. This expansion marks Asahi's strategic move to tap into India's growing beverage sector. Calpis, known for its unique tangy and sweet flavor, has a long history in Japan and is expected to appeal to Indian consumers seeking novel taste experiences. The company aims to establish a strong presence in India through this launch.

This news is significant for the global beverage market as it indicates Asahi Group's expansion into a major emerging market like India, potentially impacting local competition and consumer choice.