OTT Rights for 'Ramayana' and 'Varanasi' Films Remain Unsold Amidst High Price Demands
बॉलीवुड की दो बहुप्रतिक्षित और हाई बजट फिल्म रामायण और वाराणसी को ओटीटी प्लेटफॉर्म के लिए खरीदार नहीं मिल रहे हैं. रिपोर्ट्स् के मुताबिक रामायण के निदेशक इसके डिजिटल राइट्स एक हजार करोड़ रुपये से ज्यादा में बेचना चाहते हैं जिसके लिए कोई भी ओटीटी प्लेटफॉर्म तैयार नहीं है. खबरों के मुताबिक नेटफिलिक्स रामायण के दोनों पार्ट्स के लिए 750 करोड़ रुपये देने को तैयार था लेकिन इस पर बात नहीं बन पाई. कुछ ऐसा ही हाल फिल्म वाराणसी का भी है.
Two highly anticipated Bollywood films, 'Ramayana' and 'Varanasi', are currently struggling to find buyers for their Over-The-Top (OTT) streaming rights. Reports suggest that the director of 'Ramayana' is seeking over one billion rupees for the digital rights of both parts of the film, a price point that no OTT platform has been willing to meet. Netflix reportedly offered 7.5 billion rupees for the two-part film, but negotiations failed to reach an agreement. A similar situation is occurring with the film 'Varanasi', indicating a broader challenge in the digital rights market for big-budget productions. This situation highlights potential discrepancies between filmmakers' expectations and the current market value for digital distribution.
This item matters because it reveals challenges in the digital distribution market for major films, indicating potential issues with valuation and negotiation strategies.
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