Spain Promotes Offbeat Regions to Manage Tourist Numbers Amid Record Growth
Exclusive: Tourism minister says another likely record year of visitor growth is not a worry amid move to welcome tourists out of season and market less frequented areas Spain is redoubling its efforts to push its tourist appeal beyond the familiar “sun and sand and coast” model as it prepares for another record-breaking year in which the number of foreign visitors could reach 100 million for the first time, the country’s tourism minister has said. Speaking to the Guardian, J
Spain is actively promoting lesser-known regions and off-season travel to diversify its tourism appeal beyond traditional coastal destinations. Tourism Minister Jordi Hereu anticipates another record year, potentially reaching 100 million visitors. He rejected concerns about over-tourism, emphasizing the need to move beyond 'sun and sand' formulas. This strategy aims to distribute tourism benefits more widely and address environmental concerns. The focus is on marketing less frequented areas and encouraging travel outside peak periods. Spain seeks to balance visitor growth with sustainable tourism practices.
Spain's tourism strategy shifts focus to diverse regions and off-peak travel to manage record visitor numbers and promote sustainable tourism.
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