Art Historian Wolfgang Ullrich Defines 'Memocracy' as a New Illiberal Governance Style Fueled by Memes and AI
Memes und AI-Slop prägen die zweite Amtszeit von US-Präsident Donald Trump. Der Kunsthistoriker Wolfgang Ullrich sieht darin eine neue illiberale Regierungsform begründet – die „Memokratie“. Ein Interview über autoritäre Bildpolitik, das emanzipatorische Potenzial von Memes und ihre politische Zukunft. Rechts der Anführer vom Trump-"Klan". Das Meme spielt auf Obamas "Yes We Can" an und verweist auf den Nepotismus und die Selbstbereicherung der Trump-Familie. – Gemeinfrei-ähnl
Art historian Wolfgang Ullrich argues that the increasing use of memes and AI-generated content by the Trump administration signifies a new form of illiberal governance he terms 'Memocracy.' Ullrich's book, 'Memokratie,' analyzes how visual language and internet humor are strategically employed on official government accounts to influence public discourse. Memes, in this context, are used to polarize debates, create 'enemy images,' and test specific narratives. The article discusses an AI-generated image of Trump resembling Jesus, which sparked controversy and was later removed, illustrating the administration's approach to image politics. Ullrich suggests this strategy aims to deter dissent and consolidate a particular worldview. He explores counter-strategies against such authoritarian visual politics.
This article introduces a new concept, 'Memocracy,' explaining how political leaders are using memes and AI-generated content to shape public opinion and governance.
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