On health and child care, Labor might have found Pauline Hanson's kryptonite

Pauline Hanson spoke about health funding and child care at the National Press Club on Wednesday. (ABC News: Adam Kennedy and Matt Roberts)

Thirteen thousand words were spoken during Pauline Hanson's marathon press club appearance this week. Almost nobody, bar a few political obsessives, will have heard them all.

Instead, most people will engage with the speech the way they engage with most political content: on their phones, in the form of bite-sized clips.

Professional campaigners know this, and will regard Wednesday's appearance not as a cohesive piece of political theatre, but as a trove of raw source material — as fodder for clips.

And while Hanson's own campaign got ample material for her base to like and share online, her enemies also got plenty to work with, as the journalists' questions dragged her into tricky territory.

"I didn't have a university degree to look after my children. Why do we now expect these childcare centres to have… people with some sort of degree to look after a child? It's just got out of proportion. It's ridiculous."

"If women take time off and they are not paid their wages because they're not working, fair enough. Why should businesses pay them if they're not at work?"

"I'd get rid of… those stupid education and health department duplications, that are duplicated with states. We can cut a lot of spending."

It's Hanson, a politician voters assume they know pretty well after 30 years in public life, stating views most would have no idea she held — and many otherwise sympathetic people will disagree with.

Senator Pauline Hanson appeared at the National Press Club on Wednesday. (ABC News: Adam Kennedy)

For Labor in particular, which has built its modern political brand on child care and health care, it is golden fodder, inviting them to use on Hanson the same playbook they use on Liberal leaders.

Frontbencher Murray Watt did not miss a beat, telling the Today Show the morning after Hanson's speech:

"She wants to cut healthcare funding, which means people would have to pay more to go and see a doctor … She's coming after people who use child care."

It's the same approach Labor and the unions have already been using to highlight Hanson's hardline conservative views on workplace relations — as echoed in GetUp's banner stunt.

But child care and health care may be just as important, if not more so, to Labor's present day appeal than workplace affairs.

Expanded childcare subsidies and Medicare Urgent Care Clinics were load-bearing walls in Anthony Albanese's 2022 campaign.

Once elected, Labor expanded paid parental l