‘How can you have a Ferrari without any vroom?’: electric model shocks owners’ club
Suggestion the Luce EV should be stripped of prancing horse logo shows strength of feeling from Ferrari fans For passionate enthusiasts, Ferraris are not merely cars but works of art. The emotion stirred by their classic red curves is, they say, akin to standing before a Michelangelo sculpture, while the sound of the engine revving evokes a sensation comparable to listening to the music of Giuseppe Verdi or Giacomo Puccini. Which is why the sight of the Italian carmaker’s fir
Ferrari has unveiled its first all-electric model, the Luce EV, a move that has deeply unsettled many of its most dedicated enthusiasts. For these passionate fans, the brand's identity is intrinsically linked to the visceral experience of its combustion engines, particularly the distinctive engine sound. The prospect of an electric Ferrari, which by its nature lacks this auditory characteristic, has been met with significant dismay, with some suggesting the iconic prancing horse emblem should be removed from the electric model.
This development highlights a critical tension between automotive innovation and brand heritage, questioning how iconic marques can evolve while retaining their core identity and appeal to long-standing enthusiasts.
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