From Pegasus to Blades of the Guardians, film IPs fuel Xinjiang's tourism boom, NPC deputy tells GT

Xinjiang is experiencing a significant surge in tourism, with popular film and television intellectual properties (IPs) playing a key role in attracting visitors. Franchises such as "Pegasus" and "Blades of the Guardians" have become major draws, inspiring travel to the region.

This trend highlights the growing influence of media content on destination choices and suggests a successful strategy for leveraging cultural products to boost local economies.

This trend demonstrates how cultural content can be a powerful driver for regional economic development and tourism.