Huawei, JAC, Stellantis and Maserati reportedly in talks on EV collaboration
Huawei’s Harmony Intelligent Mobility unit, JAC, Stellantis, and Maserati are in talks to jointly develop a new energy vehicle under the Maserati brand, according to Yunjian Insight. The proposed structure would reportedly mirror Huawei’s existing “Five Brands” model, with Huawei leading product definition and core technology, JAC handling joint development and manufacturing, and Maserati contributing design and brand positioning. The project is said to include separate versi
Automaker Stellantis, luxury brand Maserati, Chinese manufacturer JAC, and tech giant Huawei are reportedly in discussions for a new electric vehicle collaboration. The proposed venture would see Huawei take the lead on technology and product definition, with JAC responsible for development and manufacturing. Maserati would contribute its design expertise and brand identity to the project.
The plan is said to involve creating distinct versions of the vehicle for different markets. The Chinese market variant would reportedly be branded under Huawei and JAC's Maextro label, while international markets would feature the Maserati name. The initial model is still in the design phase, with mass production anticipated for the latter half of next year.
This potential partnership signifies a significant move in the automotive industry, blending traditional luxury car manufacturing with advanced Chinese technology for the burgeoning EV market.
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