Baidu Create 2026: CEO says AI focus is moving from models to AI agents, foresees rise of super individuals
On Wednesday, the Create 2026 Baidu AI Developer Conference, themed Agents at Scale, opened in Beijing. During the opening ceremony, Robin Li, founder of Baidu, delivered a keynote speech centered on self-evolution, which he described as a defining theme of the AI era. The company also unveiled several AI products focused on intelligent agents and enterprise applications. Robin Li outlined the shift in AI from large model competition to AI agent competition, noting that intel
Baidu CEO Robin Li announced at the Create 2026 conference that the company's AI focus is shifting from foundational models to AI agents. He explained that the industry's success is now driven by applications that leverage these agents to perform continuous tasks, rather than just the underlying model capabilities. Li envisions AI evolving from chatbots into "digital workers" capable of executing complex workflows and collaborating autonomously. This evolution, he believes, will lead to a "super individual" era where a single person, augmented by AI agents, can achieve unprecedented productivity, potentially transforming enterprise structures towards flatter management and goal-aligned collaboration.
This shift signifies a move towards practical AI applications that can directly complete tasks, potentially redefining individual and organizational productivity and the future of work.
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