Li Auto design chief rejects claims that MEGA was a design failure
Na Jia, Vice President of Design at Chinese EV maker Li Auto, has for the first time publicly addressed the controversy surrounding the company’s flagship MEGA model, pushing back against claims that it was a design failure. The claim that the Li Auto MEGA was a design failure originated from intense aesthetic controversy over its avant-garde, streamlined exterior, which was controversially associated with negative labels such as a “coffin car.” Na Jia firmly rejected the cha
Li Auto's Vice President of Design, Na Jia, has responded to criticism regarding the aesthetic of the company's flagship MEGA electric vehicle. The vehicle faced public backlash, with some associating its avant-garde exterior with negative comparisons. Jia refuted these claims, stating the MEGA's design aligns with Li Auto's 'Future Icon' philosophy and is consistent with the brand's second-generation design language used across its L-series. Despite the controversy, the MEGA has achieved significant sales success, becoming the top-selling model in the premium MPV category above $70,000, with cumulative deliveries reaching 30,000 by January.
This situation highlights the tension between bold design choices and consumer reception in the competitive electric vehicle market, and how sales figures can validate or challenge design criticisms.
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