How Iran uses billboards as wartime propaganda – we selected 5 to explain what they mean
Since the US–Israel war against Iran began in late February, images of giant billboards in Tehran have been ubiquitous across traditional and social media. These billboards have been placed in some of the busiest and most visible parts of the city, and are constantly being updated to reflect current events. Iran has long used public spaces as a tool of political communication. Since the 1979 Islamic Revolution – and especially during the Iran–Iraq War – the regime has erected
Iran is utilizing large-scale billboards in prominent Tehran locations as a significant propaganda tool, a tactic with roots in the 1979 Islamic Revolution and intensified during the Iran-Iraq War. These displays are strategically designed for both local impact and international digital dissemination, aiming to foster national unity and project state power. The billboards feature powerful imagery and slogans, often incorporating Hebrew and English alongside Farsi, to convey messages of resistance and national identity. Researchers view these as part of a deliberate visual communication strategy intended for social media sharing, even amidst internet restrictions. The content seeks to frame Iran's actions as defensive responses to injustice and exploitation, rather than aggressive warfare.
These billboards are a key element of Iran's state-sponsored communication strategy, aiming to shape both domestic morale and international perception during a period of conflict.
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