What happens in Vega$: Steroids, swimmers, and a billion-dollar hustle

I am sitting in the sweltering Nevada heat watching a man struggle to lift a bar over his head. If the man manages to do it, he will win $250,000.

The man is Boady Santavy — a two-time Olympic weight-lifting contestant from Canada — and he has muscles that look culled from the Marvel Cinematic Universe: massive, cartoonish arms that might as well belong to a superhero rather than a real human.

Santavy is attempting to beat the world record for the men’s snatch — a lift of 183 kilograms, or approximately 403 pounds. After a tortured few seconds, Santavy drops the bar — an official “no lift” — and, with a look of animated dismay on his face, hobbles away, visibly cursing.

Santavy is one of a small horde of 42 athletic contestants — weight lifters, swimmers, and track runners — that have gathered in Las Vegas over Memorial Day weekend to compete in the Enhanced Games, a unique (and, by now, quite notorious) athletic competition in which almost all of the participating athletes are on performance-enhancing drugs.

Broadly derided by critics as the “steroid Olympics,” the games have taken the deeply unprecedented step of juicing many of their athletes to the gills — anabolics, testosterone, peptides, human growth hormones, and more are all in circulation. All of that chemical enhancement has taken place under the watchful eye of a team of medical professionals. Indeed, the competitors — a hodgepodge of athletes from different ages, skill levels, and backgrounds — spent 12 weeks in the United Arab Emirates at an elite compound, where they trained for the weekend’s event while working closely with doctors who tailored their “protocols” — or drug cocktails — to their individual needs.

The athletes are also being paid “appearance fees” just to participate in the contest and, like Santavy, any competitor who happens to break a world record or place first during their competitive feats will be gifted extra cash — up to $1 million in the case of the 100 meter sprint and 50 meter freestyle.

In other words: Enhanced has taken the rulebook for professional athletic competition and aggressively spiraled it out the window.

Odd as it might seem for a place associated with weak-limbed nerds, Silicon Valley is largely to blame for Enhanced. Indeed, the bizarre spectacle is the work of a former startup that was founded by veterans of crypto, AI, and biotech firms, and that has been backed by the likes of mega-investor Peter Thiel and former Coinbase executive Balaji Srinivasan. The event is also at the forefront of a growing industry that Silicon Valley has embraced wi