Amazon Prime Day 2026 will run earlier this year from June 23 to 26

The four day shopping bonanza takes place earlier this year.

If you like to hold off on major purchases until big sales, listen up. Amazon has announced that its Prime Day event will take place this year from June 23 to June 26, a couple of weeks earlier than last year. As usual, the sale is for Prime members only and will feature deals across 35 categories ranging from clothing to electronics.

Last year, Prime Day ran for four days compared to only 48 hours in 2024. The company is sticking to that four-day period this year as well, so you'll have more time to find deals. Keep in mind, though, that some things are only discounted on certain days and stock can run out fast, so you'll want to keep an eye on any products you're interested in.