X caters to creators with new ‘React with Video’ feature
X will now let you 'react with video' to posts.
The feature is currently available on iOS, and the company said it will be rolled out to Android and web “soon.”
A spokesperson for X told TechCrunch the company believes the feature could open up a new way for creators to connect with people. Creators will be able to get richer feedback from their audience in the form of facial expressions and tone, for instance, while creators themselves could use the reactions to become a greater part of the conversation.
X has undergone several changes that have impacted creators in recent months. The company in April said it is winding down its Communities feature to focus more on facilitating direct connections, and even attempted to make changes to its revenue-sharing program with creators, some of which had to be rolled back and rethought due to backlash. It’s also rolled out “Paid Partnership” labels for creators and tested ad formats that would connect posts with products.
The Creator Subscriptions feature has had a revamp, too, with new features like exclusive threads and shareable cards. And in April, X cracked down on clickbait by reducing payouts to accounts that circulate low-value content.
X had 550 million users as of March 2026, as revealed in SpaceX’s S-1 filing, up from 520 million in December 2025.
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