„Identifikujem sa ako trolejbus.“ Dopravný podnik čelí pre nový slogan ostrej kritike

Bratislava's public transport company, DPB, has launched a new anniversary campaign with the slogan "I identify as a trolleybus." This slogan, intended to celebrate the company's history, has instead sparked significant public criticism. Many find the slogan inappropriate and confusing, questioning its relevance to public transportation and its potential to trivialize gender identity issues. The campaign aims to commemorate DPB's 150 years of service.

The slogan has ignited a debate about corporate communication strategies and their potential to cause offense or misunderstanding.