СМИ: ЧМ-2026 может стать рекордным по объемам выпитого болельщиками пива

The 2026 FIFA World Cup, hosted across the United States, Canada, and Mexico, is projected to set a new record for beer consumption by fans. Organizers anticipate a significant increase in attendance and fan engagement, which is expected to drive higher sales of alcoholic beverages. This projection is based on the expanded tournament format and the anticipated global viewership.

Several factors contribute to this forecast, including the larger number of participating teams and matches, as well as the growing popularity of football worldwide. The host nations are also preparing for a surge in tourism and hospitality demands.

This potential record highlights the significant economic impact and fan engagement expected from the expanded 2026 World Cup.