Speaker Kuugongelwa-Amadhila calls for fairer portrayal of women in media

🏥 Sağlık 📰 The Namibian 🕐 2 saat önce

Speaker of the National Assembly Saara Kuugongelwa-Amadhila has called on media institutions to improve the way women, particularly those in leadership positions, are portrayed in the news. Speaking at the 35th anniversary of the Namibian Broadcasting Corporation (NBC) in Windhoek on Friday, Kuugongelwa-Amadhila said media coverage often places disproportionate emphasis on controversy, personal conduct and criticism involving women while giving less attention to their profess

Namibian National Assembly Speaker Saara Kuugongelwa-Amadhila has urged media outlets to present a more equitable portrayal of women, especially those in leadership roles. Speaking at the Namibian Broadcasting Corporation's 35th anniversary, she noted that media coverage frequently highlights controversies and personal criticisms of women while downplaying their professional achievements and societal contributions. This imbalance, she warned, undermines public trust in female leaders and can discourage women from engaging in public life.

Kuugongelwa-Amadhila also expressed concern over technology-enabled violence against women, such as online harassment and disinformation campaigns, which can force women to retreat from public and online spaces. She called on public media to actively combat abusive content and promote responsible digital behavior, emphasizing the media's significant influence in shaping public perception and fostering an environment where women can participate freely.

The Speaker's call to action is crucial for promoting gender equality in public life and ensuring that women's contributions are recognized and valued, free from biased media representation and online harassment.

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