Thailand pasaran utama peluasan jenama francais Malaysia
BANGKOK: Malaysia sedang mempertingkatkan usaha untuk mengembangkan jejak francaisnya di Thailand dengan Perbadanan Nasional Bhd (Pernas), menyasarkan potensi jualan sebanyak RM30 juta melalui penyertaannya dalam pameran Francais dan Peluang Perniagaan Thailand (TFBO) 2026. Pengerusi Pernas, Datuk Mohamed Rozhan Mohd Ghazalli, mengetuai delegasi jenama francais Malaysia di pameran itu berkata Thailand kekal sebagai pasaran strategik utama bagi pemberi francais Malaysia yang m
Malaysia is intensifying its efforts to expand its franchise presence in Thailand, with Perbadanan Nasional Bhd (Pernas) targeting RM30 million in potential sales at the Thailand Franchise and Business Opportunity (TFBO) 2026 exhibition. Thailand is considered a key strategic market for Malaysian franchisors seeking regional growth. The participation in TFBO 2026 aims to foster significant business partnerships and explore new market avenues, strengthening franchise collaborations between the two nations.
Ten Malaysian brands across various sectors, including food and beverage, education, and services, are showcasing their offerings at the event. This initiative underscores Malaysia's commitment to becoming a leading franchise hub in ASEAN and bolstering economic ties with Thailand, building on the success of existing Malaysian franchises like LaundryBar, Secret Recipe, and ZUS Coffee in the Thai market.
This expansion is significant as it aims to boost economic growth and foster stronger bilateral trade relations between Malaysia and Thailand through the strategic development of Malaysian franchise brands in a key regional market.
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